Thought Leadership is one of those terms that gets thrown around a lot - often with no clear definition. Today’s guest not only clarifies what that means, he also explains what he calls the four elements of a thought leadership practice. Bill Sherman is the COO of Thought Leadership Leverage where he works with business leaders and CEOs to translate thought leadership into growth strategies that produce tangible business results
What is particularly interesting in this conversation are the parallels to core marketing principles and the importance of making a good argument for a good pitch.
This episode is loaded with practical and often inspirational tips for anyone who is trying to get their ideas heard in an increasingly noisy world.
Follow Bill Sherman on LinkedIn
More about Thought Leverage Leadership here.
Listen to the Leveraging Thought Leadership Podcast with Peter Winick and Bill Sherman on Apple Podcasts
Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life - is hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
For more about Joanne, visit joannetombrakos.com
Crafting Your Pitch, A Storytelling Framework is available on Amazon, Audible, Barnes and Noble, Indie Bound, and other online booksellers.
Learn more about Joanne's other books here.
What Thought Leadership Really Means According To Bill Sherman: Episode #101