Joanne’s guest today is Geoff Colon, Creative and Marketing Strategist, a LinkedIn top Creative Strategy Voice, Author, and co-founder and Chief Strategy Officer for Feelr Media.
The theme of their conversation revolves around the idea that the biggest trends in marketing today are a remix of what has happened before.
Topics include:
a shift back to smaller, creative agencies focusing on expertise and efficiency that support a larger in-house team.
the “organic content movement” as a response to AI-generated content
why Geoff believes the activation is the content and sees a return to live events that generate content and mental availability
the idea of a social-first approach
why "mental availability" is crucial for brand recall and awareness and often overlooked in favor of measurable metrics.
the importance of keeping it simple
This episode is packed with insight and thought-provoking ideas! Do not miss this one!
Follow Geoff Colon on LinkedIn and TikTok
More on Geoff Colon here
Read Disruptive Marketing here
Listen to Geoff talk about the organic content movement here
Find out more about Feelr Media here.
Geoff Colon on Episode #23, Consumer Trends in Marketing
Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life - is hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
For more about Joanne, visit joannetombrakos.com
Crafting Your Pitch, A Storytelling Framework is available on Amazon, Audible, Barnes and Noble, Indie Bound, and other online booksellers.
Learn more about Joanne's other books here.
When It Comes To Marketing Trends Everything Is A Remix According To Geoff Colon: Episode #103